Carrying the spirit of “Born of Night, Worn for Life,” Holywings Apparel strengthens its position as a premium streetwear lifestyle brand through its store grand opening, exclusive runway private showing, and first collaboration with Dickies.

BSD, May 11, 2026 — This year marks an important milestone for Holywings Group with the introduction of Holywings Apparel, an evolution of Holywings Group’s retail fashion line and a key part of the company’s transformation in building a broader lifestyle ecosystem.

Starting as a merchandise line developed through a fashion extension approach, Holywings Apparel has now grown into an independent fashion brand that embraces the concept of premium lifestyle retail, with a vision that goes beyond simply offering products.

Established on October 4, 2024, in Bali, Holywings Apparel was born from the desire to translate the DNA of Holywings into a lifestyle and pop culture movement that resonates with today’s urban generation. Rooted in the spirit of community, creativity, entertainment, and energy that has long shaped the Holywings journey, the brand aims to build a closer connection with its consumers through fashion as a medium of expression.

Carrying the tagline “Born of Night, Worn for Life,” Holywings Apparel positions itself as a premium streetwear lifestyle brand that combines urban culture, modern creativity, and everyday dressing needs. Each collection is designed to deliver a balance of function, comfort, and character across categories such as workwear, daily wear, activewear, and beachwear, with a clean, modern, and versatile design approach.

As a reflection of its new identity, Holywings Apparel opens a new chapter through the grand opening of its first multibrand store at QBig Mall BSD on May 11, 2026. The presence of this store is not only part of the brand’s retail business expansion, but also a curated space that brings together fashion, community, and lifestyle in one integrated experience.

Through its multibrand retail concept, Holywings Apparel presents several well-known lifestyle brands as retail partners, including Dickies, Saucony, and Powds. The presence of these brands further strengthens Holywings Apparel’s vision to build a lifestyle destination that responds to the increasingly diverse needs of modern consumers.